Our Origin
In 2024, entering the second year of the AI wave, we made a decision: to leave the corporate world and start our own venture. Within six months, we launched our first product—YouMind.
We're doing this for three main reasons. First, we spent years incubating knowledge management tools at Ant Group, and our passion for creation tools has never wavered. With this experience, we believe we can make a meaningful impact in this space.
Second, the AI era presents tremendous opportunities for creation and learning. We believe disruptive change is coming, and we want to help drive it through our product.
Third, this is also a personal mission for me. While Yu Que reached tens of millions of daily active users before the team disbanded, it fell short as a commercial product. This time around, I want to deliver a product I'm truly proud of.
What We Do
Before defining our direction, let me clarify what we don't do:
- We don't focus on knowledge management—we focus on learning and thinking
- We don't build a bookmarking tool—we focus on the complete input-to-output process
- We don't build customized solutions—we want everyday people to access information and express themselves through our tool
Based on these principles, YouMind is what I'd call a learning and creative workshop.
We want to help people gather the information and knowledge they need through YouMind, and gradually transform that input into output. By "creation," I don't mean you have to start a blog or make videos—I mean expression itself. The format doesn't matter; what matters is authentic thinking. It could be a single thought, a reflection, or a piece of writing. So we're building diverse output formats to help every user express themselves more naturally and fluidly.
Our Journey
The entrepreneurial journey is never smooth sailing. As the Chinese saying goes, we're "crossing the river by feeling the stones"—learning from experience and intuition to understand the shifts of our era and help our product evolve. This path is certainly filled with challenges, but that's where the joy of building lies. We're creating a product people might love, and we're also expressing our own understanding of the world.